Think about the last time you received a heartfelt, personalized message that made you smile. It felt pretty special, right? Now, imagine giving your clients that same warm feeling this Christmas ...

‘Tis the season for holidays. From religious celebrations like Hannukah to minor observations like National Cookie Day, December offers organizations many engagement and sales opportunities. The year ...

You’ve created the perfect flash sale, but your open rates are flatlining. Does this sound familiar? You’re not alone. With inboxes overflowing and attention ...

After rolling out an email marketing campaign, a time will come when you need to analyze its performance and present your findings to others. When that happens, you’ll need to create an email ...

Email is a foundational digital marketing strategy for any business, but email retargeting takes it to another level. If your goal is to convert site visitors into buyers, email retargeting can be an ...

Newsletters play a crucial role in email marketing campaigns. They are the easiest way to stay in touch with your customers — e.g., welcome new subscribers, inform them about upcoming promotions and ...

Follow-up emails can help you maintain relationships, move conversations forward, and boost your sales process. But, crafting a compelling email is only half the battle. An equally convincing subject ...

Email marketing has been the unbeaten marketing channel since its inception in the late 1970s. Today, it’s arguably more effective than social media, paid search, and SEO. Over half—51% of consumers ...

If you’ve been diligent about collecting email addresses from potential leads, a time will come when you’ll need to know how to send a mass email with individual names in it. It doesn’t help that ...

Unlike social media and search engines, email lets you deliver personalized communication to your target audience. It’s a one-on-one channel that allows you to communicate with potential customers ...

With active subscribers, your newsletter can help you nurture leads, drive conversions, and build a loyal community around your brand. However, growing a robust newsletter subscriber base is often ...

Let’s talk coaching. If you’re like me, you’ve noticed that everyone online is a “guru” or “coach” these days, promising six-figure months, instant fame, and success in a box. The hype is real, and it ...