With Donald Trump set to become President of the USA in January, the Association of Advertisers in Ireland (AAI) will host a ...

Christmas ads help contribute to the festive fun every year and this year is no different, writes Sarah Walsh, head of strategy with The Public House, who examines the latest findings of The ...

Publicis Dublin and Electric Ireland teamed up with the so-called Father Christmas of Finglas, Dylan Walsh to bring some Christmas magic to the people of Finglas and beyond by transforming his home ...

Michael Whelan, a senior copywriter with Boys + Girls has been shortlisted for an Oscar in the Best Live Action Short category. The Oscars will take place in March 2025. The short film was written by ...

As part of its Christmas season, the streaming platform Virgin Media Play has launched Ireland’s first ever FAST (free ad-supported streaming TV) channel! According to the broadcaster, ‘Virgin Media ...

As we bookend Out \ Look for 2024, brands are going out with an impactful bang across the OOH landscape with innovative activations and special builds. Guinness steps beyond the snow Guinness has ...

Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home These pages reflect on some of the outdoor campaigns that have captivated audiences and set new benchmarks in ...

Core, the Lead Partner of the ICAD Upstarts programme, has unveiled a website portal to celebrate the achievements of 20 individuals who have completed this year’s creative mentorship programme. This ...

With Black Friday out of the way we are on the home stretch towards Christmas 2024. With the average household budgeting around €1,200 for festive expenditure (Kantar), OOH formats quite literally ...

Ad Net Zero is a global initiative to support all professionals working within the media, advertising and production industries, helping them in their drive to lower emissions. As well as the European ...

With the main airports around the country packed with people returning home for Christmas, Barry’s Tea has tapped into that warm fuzzy feeling with a special homecoming video, created by Thinkhouse, ...

Christmas love was in the air on Today FM this week when one lucky listener in Tipperary had his Christmas dream come through courtesy of the Bauer-owned radio station and retailer Lidl which had been ...