Publicis Groupe CEO Arthur Sadoun, describing his global advertising group as top dog, has given his staff a briefing on the Omnicom-IPG merger and the "fun" it will bring. The France-based agency ...
Publicis Groupe CEO Arthur Sadoun has taken a backhand swipe at competitor WPP, currently the largest advertising group in ...
There’s no denying that 2024 was another challenging year for consumers and brands. While the endless rate rises of 2023 were ...
Online florist Meg’s Flowers has been ordered by the Federal Court, in proceedings brought by competition watchdog the ...
When you take a retrospective look at 2024 it’s apparent how huge the changes are that we have seen. The creator marketing ...
The first day of 2024 began with an unforgettable and humbling experience with a large earthquake striking in Osaka, Japan ...
Last year, I spoke about the importance of collaboration in achieving meaningful emissions reductions. Looking back now, it’s ...
Conclusion 2025 will likely be a year of cautious adaptation rather than bold growth. As the market stabilizes, advertisers ...
Brand storytelling and experiential innovation agency INVNT GROUP APAC is wrapping up 2024 with major new business wins. The ...
Panasonic has partnered with full-service independent agency Awaken to launch its compact shaver range with a user-generated ...
Royal Life Saving WA has brought back its ‘Mermates’ platform, launching a refreshed water safety behaviour change campaign ...
For 2025, my hope is that marketers can take a step back from the overwhelming noise of technology and reporting metrics.