Publicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ‘positive’ for the industry
Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...
How woke capitalism could sink mega-merger of ad giants Omnicom and Interpublic
Specifically, the Trump antitrust department, Federal Trade Commission, and FCC will likely vet the Omnicom-Interpublic tie ...
Arthur Sadoun reacts to Omnicom-IPG deal in tongue-in-cheek video message to staff
The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.
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Lessons from The Office on mergers and acquisitions amid Omnicom-IPG
Amid the Omnicom-IPG merger, here are a few lessons that The Office can teach us about managing marriage of different ...
Sorry, Mad Men. The Ad Revolution Is Here.
Two advertisers are combining into a $30 billion behemoth to harness the data, tech and AI expertise now dominating Madison ...
Zeta Global Soars 146% YTD: Should You Invest in the Stock Now?
Given the recent upsurge in Zeta Global shares, we analyze its current position to determine whether investors should play it or let it go.
Agency leaders have their say on consequences of Omnicom-IPG deal
A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...
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Reduction in talent to brand conflicts: What lies ahead for Omnicom-IPG merger
IPL merger may drive efficiency and innovation, it could also disrupt client-agency relationships, lead to job losses, and ...
15 Press Releases You Need to See This Week
With thousands of press releases published each week, it can be difficult to keep up with everything on . To help journalists ...
The 5 best rebrands of 2024
Reddit’s impressive rebrand, launched at the end of 2023 (after Ad Age’s 2023 year-in-review stories were published), took the online community brand’s busy universe of visual iconography and ...