WPP will mandate that staff work in the office at least four days per week starting in April. CEO Mark Read sent an email to its more than 111,000 staff yesterday London time confirming the changes.

GroupM, the largest media buying agency by revenue, is shifting its business to focus on many big data sets instead of a ...

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

LONDON - Strategic communications agency Portland, part of the Omnicom group, has appointed Burson UK chief executive Simon ...

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...

TBWA notched two tasty wins in December. First, its Melbourne and Auckland offices were appointed as the integrated creative ...

Communications services companies rose as traders bet consolidation in the sector would continue.

Key takeaways from this article: <li /> The majority of deals are small (firms of less than $6 million), with independent PR ...

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

WPP, the advertising group, has told its more than 100,000 employees that they will need to return to work in an office at ...

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...