LONDON - Strategic communications agency Portland, part of the Omnicom group, has appointed Burson UK chief executive Simon ...

WPP will mandate that staff work in the office at least four days per week starting in April. CEO Mark Read sent an email to its more than 111,000 staff yesterday London time confirming the changes.

Communications agency Weber Shandwick has promoted Arif Rajab to the role of general manager of Singapore.

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

GroupM, the largest media buying agency by revenue, is shifting its business to focus on many big data sets instead of a ...

Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...

TBWA notched two tasty wins in December. First, its Melbourne and Auckland offices were appointed as the integrated creative ...

“In 2025, expect AI, fueled by new GenAI-enabled capabilities, to chip away at gains in efficiency, accuracy, and speed ...