WPP will mandate that staff work in the office at least four days per week starting in April. CEO Mark Read sent an email to its more than 111,000 staff yesterday London time confirming the changes.

LONDON - Strategic communications agency Portland, part of the Omnicom group, has appointed Burson UK chief executive Simon ...

GroupM, the largest media buying agency by revenue, is shifting its business to focus on many big data sets instead of a ...

Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...

WPP, the advertising group, has told its more than 100,000 employees that they will need to return to work in an office at ...

Publicis has hired Geoff Calabrese as its chief commercial officer. He most recently served as the CEO of North America ...

Kasper Aakerlund (pictured) has parted ways with Universal McCann (UM) APAC. In a statement to MARKETING-INTERACTIVE, Lerry ...

Tune into the first episode of 2025 with guest Andrew Frank, VP and distinguished analyst at research firm Gartner, and predictions galore.

In a post on X that has received over 600 comments, McDonald’s senior director of marketing Guillaume Huin randomly invited ...

The renewal keeps Paramount's broadcast and streaming services on Comcast's Xfinity platforms for the foreseeable future.

The renewal keeps Paramount's broadcast and streaming services on Comcast's Xfinity platforms for the foreseeable future.