The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

In an interview given on Wednesday to Reuters, the current President of the International Gymnastics Federation and candidate ...

The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, IOC ...

The backlash to gender extremism continues: More than 40,000 athletes, women and activists have signed a petition for the ...

President Thomas Bach and President-elect Trump will be tasked with working together for the first Summer Olympics in the U.S ...

The 13th Olympic Summit held last week in Lausanne by the International Olympic Committee served to discuss various topics of ...

Germany took another step towards a future Olympic bid by agreeing to engage in so-called "Continuous Dialogue" with the ...

The International Olympic Committee has no concerns over working with Donald Trump and his incoming administration on the Los ...

Zeynep Dechelotte, formerly Ubisoft's Senior Esports Director, has joined the International Olympic Committee (IOC) as its ...

The International Olympic Committee (IOC) will close the 2021-2024 cycle with record revenues of $7.6 billion, enabling the distribution of $6.8 billion across various branches of the Olympic Movement ...

A record 84% of the potential global audience – around 5 billion people – followed the Olympic Games #Paris2024 according to ...

The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...