The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
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SI Swim on MSNCreative Genius Alert: This Activewear Brand Just Tapped a Viral Creator to be the Face of Its New CampaignThat’s exactly what happened with 437, the activewear brand that took a social media sensation and turned it into a ...
Meme coins have taken the crypto world by storm, turning jokes into serious investments. What started with Dogecoin as an ...
For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...
Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...
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