At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. In a business plan these are called marketing campaigns, which continue to rise in cost. Here are three ...

Most so-called "viral" campaigns are made up of both viral and non-viral components ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing ...

That’s exactly what happened with 437, the activewear brand that took a social media sensation and turned it into a ...

The Razavi Law Group (RLG) has set a new benchmark in the legal world with its groundbreaking marketing campaign, featuring a mix of viral videos, high-impact billboard and bus ads, and an ...

In today's fiercely competitive marketplace, embracing innovative marketing strategies is essential for expanding reach and ...

Viewers appear to have debunked a viral video which shows Drake throwing a slider at a drone in his penthouse in Sydney, ...

Appropriately dubbed NikeSKIMS, the company will bring Kardashian's namesake brand permanently into the activewear industry.

Of course, a viral marketing campaign won't matter if you can't accurately measure its performance. Great marketers accept accountability. You should, too, if you're going to deliver business outcomes ...

Why do you think Duo died? Duolingo has killed its mascot in a new marketing stunt, but it's brought out the worst in brands.