This 4 day itinerary for Lisbon, Portugal first details what to do in downtown Lisbon, before heading a little further afield ...

San Francisco has its cable cars, London has its red double-decker buses and Lisbon has its trams. Tram 28, which extends from Martim Moniz to Campo de Ourique, in particular takes riders on a ...

The key is to leverage residents and visitors already in the city and then extend this creative way to market Lisbon. Lisbon has come up with a smart marketing campaign to market the city, using ...