Social media influencers usually spend minutes, if not hours, dissecting products for their followers. Zheng Xiang Xiang? She ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.

While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion ...

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...

Hialeah Rep. Alex Rizo, who served as the Miami-Dade GOP Chair last year when the expo was in Miami, said in a statement at the time that the expo and company’s “brazen defiance of federal law” must ...

The marketing of white snus often stresses that they are “tobacco-free” because the pouches do not contain tobacco leaf. But ...

The 1 March 2025 edition of the ET Brand Equity digital cover features NS Satish, President of Haier India. Over its ...

As an independent agency that was founded around 30 years ago, we’ve seen quite a few big years. From this experience, we can ...

The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...

One of the most-watched turnarounds in retail started with a long look back at its past, Richard Dickson said at Shoptalk Spring.

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