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Adweek on MSNAI Startup ProRata Now Helps Brands Create and Contextually Serve Ads Across the WebAI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts ...
A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses ...
Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included other ...
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