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"Let the typography speak for the brand!" Viviana Caponnetto's tips on designing with fonts
The client wanted a clean look for the new logo, so she wanted to focus on the typography to convey a ... perfect to attract the brand’s target audience. The main challenge to me was making ...
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Best logo design tools: How to reflect brand values and appeal to your target audience
A logo needs to appeal to your target demographic ... Similarly, your choice of typography can set the tone for your brand. A clean sans-serif font might feel modern and friendly, while a serif ...