You hope that they have parents or other adults who might say ‘whoa, let’s pump the brakes a little bit’ before they sign ...

It’s one thing to control the pace of play on ice, another entirely to govern the speed and direction of the sport.

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

The Gillette logo will replace that of UnitedHealthcare, which became the Revolution’s first (and to date only) ...

The Worcester Railers announced the team will rebrand itself as the Monkey Wrenches for a pair of promotional weekend events ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

LA Galaxy, champions of North America's Major League Soccer, have struck a significant commercial deal with the Royal Bank of ...

Today, they are recognised for their outdoor sports gear, waterproof fishing gear ... “bulgaricus”, which means “Bulgarian” in Latin. The Bulgari logo consists of the brand name in a very stylish and ...

All who want to truly honor and respect Native Americans are called to learn about the social justice issue of Native names ...

Recent Super Bowl logos have raised questions as ... The theory covers more than sports although it deals with principles from brand development alongside psychological principles.