Sonic marketing works because it’s subtle but sticky. It taps into psychology, rhythm, and repetition, say experts ...

Fifa’s poster campaign is designed to pique interest and give a sense of scale of the tournament, which will involve 16 ...

A new wave of college players enters professional football with branding deals in place and fashion on their minds.

Sonic & Friends entered the Sanrio Character Ranking 2025 poll, and merchandise like Sonic in a Hello Kitty hat will appear.

Nintendo Switch 2 preorders are officially now live in the US. If by some miracle you navigated the preorder chaos and ...

Sydney Sweeney is set to star in the Split Fiction movie adaptation. A movie based on Hazelight’s game was reported to be in ...

Paramount plans to extend the Sonic franchise with spinoff movies. Knuckles didn't thrive as a lead; Shadow is the ideal ...

Now we're getting the movie inspired by Sony's 2015 survival horror game Until Dawn. I remember Until Dawn releasing at the height of the YouTube “Let’s Play” era and was a game that was as much fun ...

With its bright light show and pulsating, bass-boosting ULT button, the ULT Field 5 looks to change all that. There’s some ...

Apple's logo is one of the most iconic out there – but there's confusion over why exactly the fruit has a bite taken out of ...