NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

Why the National Women's Soccer League inked sponsorship deals with Gen Z brands like Alex Cooper’s Unwell Hydration and E.l.f. Beauty.

Philadelphia will host six matches during the 2026 FIFA World Cup, including a knockout Round of 16 match on July 4, which coincides with the United States' 250th birthday celebration. The tournament ...

From action-packed trips to watch the World Cup to weekend golf getaways, high-end hotels and luxury brands are scoring big ...

Youth travel sports are squeezing parents with stay-to-play rules, in which tournaments require hotel stays to participate, ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

FRANKLIN, TENNESSEE / ACCESS Newswire / March 12, 2025 / Logo Brands, Inc. is proud to announce the renewal of its licensing ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

The ONA Creative founder has spent the past decade driving the conversation about female athletics in popular culture.

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

The San Francisco City Football Club player known for gravity-defying tricks is helping mentor the next generation.

The Marías are big fans of "football" -- what Americans know as "soccer" -- and they've now partnered with a famous Italian sportswear brand to create their own ...