LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Nidhi Gupta, Director of Crossword Bookstores opens up about the brand’s changes following the acquisition, current ...

Rotorua will be marketed as a “must-visit destination” to Chinese travellers after an agreement was signed between the city’s ...

From AI-driven insights to influencer marketing and crisis management, Avian WE’s Group CEO Nitin Mantri shares how PR is ...

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Education: BA in business with a minor in marketing, Thomas More University ...

Inc. (NYSE:UAA), a prominent player in the athletic apparel and footwear industry with a market capitalization of $2.95 billion, is navigating a complex landscape as it works to reposition its brand ...

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.

From heritage festivals to digital shopping bonanzas, 2025 presents several opportunities to engage with China’s ...