Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Beyond its world-class quality and taste, Ginebra San Miguel is also known for its award-winning campaigns that reflect people’s sentiments and aspirations. More than having catchy taglines, GSMI’s ...

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

The following 10 agencies are ones that your business should have on your radar for 2025 as they have exceptional client ...

Nearly half of B2B marketers in India justify marketing spend to C-suite monthly, while the majority see value metrics as ...

In this industry snapshot, Nexa's Amit Vyas comments on how agencies need to meet evolving demands to achieve growth in 2025.

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

Over 9 in 10 B2B marketers agree that they are seeing improved ROI when using AI to build and optimise campaigns ...

At the e4m Auto Marketing Summit 2025, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India ...

Zeta is an AI-driven company stock and is a top pick for aggressive growth investors despite concerns over valuation and ...