Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

The following 10 agencies are ones that your business should have on your radar for 2025 as they have exceptional client ...

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty members on Monday.

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The campaign: Hotel Chocolat wanted to drive sales of its Velvetiser drinking ... anticipation of tasting it," said Hotel Chocolat Chief Marketing Officer Lyne Ormrod. Intuit allowed users to ...

After launching your marketing campaign, measure its impact and evaluate its success. Track online metrics, such as the number of views, reactions, and comments that posts receive. Sales figures can ...

Strong customer communications and effective prospecting campaigns are integral ... contacts and generate sales leads. If you’re ready to up your email marketing strategy and get a grip on ...

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The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.