A brand (as many of us know) is more than just a mission statement. It's an overall reputation. That's where brand personification comes in. Brand personification can be defined as "a Projective ...

The Renault 5 isn’t the first car from a bygone era to make a comeback, but we reckon it could prove just as successful as other efforts (including the reimagined Fiat 500 and Mini). Indeed ...

“This isn't just a retro pastiche. The 5 is almost as joyful to use as it is to look at. Strong value cements the appeal” The cold rational left-brain summary is simple. The Renault 5 is an ...

74 x 52 cm. (29.1 x 20.5 in.) ...

Cassidy Horton is a finance writer covering banking, life insurance and business loans. She has worked with top finance brands including NerdWallet, MarketWatch and Consumer Affairs. Cassidy first ...