Meghan Markle's As Ever logo includes a tribute to Prince Harry. Inside the symbolism and what the Duchess of Sussex has said ...

At Packaging Innovation 2025 held at the Birmingham NEC, UK, Tey Bannerman, partner and head of design, Europe, at McKinsey & Company, spoke of the many ways in which artificial intelligence (AI) is ...

Custom plastic bag printing is an effective way to promote your brand and enhance your packaging. With eye-catching designs, businesses can improve ...

In fact, fans of the chocolate bar are just now beginning to realise there’s a double meaning hidden in the bar’s design.

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting ...

Conducted as part of PLMA’s prestigious Salute to Excellence Awards programme, nine awards were presented across five categories: Best Packaging Design, Best Sustainable Packaging, Best ...

Explore the evolution and history of the Google logo design, from its humble beginnings as a simple wordmark to its iconic multi-coloured iteration. Google is one of the most widely used companies in ...

Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain ...

Led by VCCP, the star of the integrated campaign is a series of limited-edition packaging designs created by Bulletproof. Each design takes the form of a suggestion on how to divvy up a bar of Dairy ...

Designing custom fonts based on a brand’s logo has become something of a flex ... that looks like it was made by toddlers. “If you design a type right, it becomes very versatile and you ...

contributing to more sustainable packaging processes,” he explains. “Similarly, the rise of bio-based films and materials with lower carbon footprints reflects the industry’s commitment to ...