Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Mattel is expanding its reach as it reaches 80, building publishing partnerships with Yoto, TOKYOPOP, and Tonies to reach ...

Mattel Publishing has inked a slew of new deals that will see a multi-title collaboration with Yoto, an expanded partnership ...

Mattel, the major toymaker known for brands like Barbie and Hot Wheels, is laying off 120 workers. The El Segundo, CA-based company disclosed the planned cuts via a California-mandated WARN notice to ...

Mattel has so many spectacular Hot Wheels queued up for 2025 that it will be tough to keep your budgets in check. Good luck ...

Mattel, the toy company that makes Barbie, Uno and Hot Wheels toys, has announced a round ... because of constant evolution within their brand.

Mattel’s CEO, Ynon Kreiz, is betting big on licensing deals linked to movies about Mattel’s big brands ... into licensing its hot properties, including Barbie, Hot Wheels and Uno, collecting ...

The Melbourne Motor Show won't just be limited to car brands as Hot Wheels will also show a number of vehicles.

Dan Doperalski for Variety In addition to foundational Mattel brands such as Barbie, Hot Wheels, Matchbox and card game Uno, the company over the years has acquired complementary toymakers ...