A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.

Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, ...

Want to 10x revenue without hiring? AI automates marketing, saving you 3+ days/week. Learn 4 AI tools for content, chatbots, leads & sales. Get the free 'AI Success Kit' + a chapter from Ben's new ...

For CMOs, this goes beyond economics; it’s a matter of marketing strategy. Tariffs drive up costs, disrupt supply chains and shake consumer confidence. CMOs must brace for higher prices and shifting ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Factor Communications, writes on why brands must navigate diverse cultural landscapes to achieve global recognition ...

A well-rounded trader knows that losses are part of the game and uses those lessons to grow. Each decision is an opportunity to learn whether the outcome is profitable or not. By building knowledge, ...

Submissions are open from February to August 2025, with prize announcement slated in October 2025. The winner will be awarded ...