A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, ...
A study of South Korean consumers shows spending increases as air pollution levels rise. The correlation is predominant among ...
In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...
Ford CEO Jim Farley has repeatedly told Wall Street that Ford will bring smaller, affordable - yet profitable - EVs to market. But is it too late?
Google touts its Gemini AI-driven functionality as improving productivity for business users across Gmail, Docs, Sheets and ...
The central bank will do this by partnering with fund managers which manage funds focused on local stocks. Read more at ...
A well-rounded trader knows that losses are part of the game and uses those lessons to grow. Each decision is an opportunity to learn whether the outcome is profitable or not. By building knowledge, ...
EQT's strategies, including cost-saving acquisitions and a solid debt reduction plan, align with rising natural gas prices ...
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