“The design cues on pack depict the simplification of the food inside the box.” The new package design takes some of the emphasis of the boxes away from the famous characters that Kellogg’s has used ...

Artificial food dyes in cereals have also rankled Health and Human Services Secretary Robert F. Kennedy Jr. and the “Make America Healthy Again” movement.

“If you look at a pack of Froot Loops in this country ... products sold in the United States give the cereal a neon sheen, which Kellogg’s has said U.S. customers prefer.