Cannes’ Critics Week, the parallel section dedicated to first and second films, has unveiled the poster for its 64th edition and has enlisted a new sponsor, the French fashion brand Ami.

The suit contends Lady Gaga’s use of the logo is causing confusion with the surf brand. Lost International, the California surf gear company, has filed a $100 million claim against Lady Gaga ...

So when he saw singer Lady Gaga’s tour using the same name – with a similar font and likeness to the Mayhem he and business partner Mike Reola have built into a brand synonymous with surf ...

Matt Biolos, founder and co-owner of California's Lost Surfboards brand, claims that Gaga used their logo for her "Mayhem" merchandise and album. According to SurferToday, the origins of the logo ...

And we want to help. The Emerging Brand Grant has been created to support the future of the surf industry by sponsoring four booth spaces at the Southern California trade show this June.

The anti-Tesla posters show the power of genuine guerrilla marketing – and also why such tactics are so hard for corporate brands to co-opt. It works when it's authentic, spontaneous and ...

Mark owns Piran Surf shop in Perranporth as well as surf brands Hot Surf 69 and wetsuit brand Iglu. Involved locally with the Perranzabuloe Action for Climate Emergency group, he has been trying to be ...