Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.

As a hot sauce, it brings a brand identity as complex ... So Texas Pete will now appear in a new national ad campaign, boosted by a Johnny Cash-style ballad for a jingle and a fleshed-out identity ...

It’s lights out and away we go for Hot Wheels as the toy firm launches a wide range of F1 cars and circuits for collectors and car-mad kids. Having announced an official partnership with Formula One ...

Mattel announced a partnership between Hot Wheels and Ferrari at Spielwarenmesse, the largest international trade show for toys and games. This is the luxury car brand’s first collaboration with Hot ...

EL SEGUNDO, Calif., January 27, 2025--(BUSINESS WIRE)--Today at the Nuremberg International Toy Fair, Mattel, Inc. (NASDAQ: MAT) announced a new Hot Wheels ® partnership with Ferrari, the ...

F1 has unveiled a collection of Hot Wheels models, in association with Mattel, with eight of the 10 teams being immortalised in smaller form. The official range involves a set of scale model cars ...

Are you a print subscriber? Activate your account. 6 hours 44 min ago By Ad Age Staff - 7 hours 44 min ago By Tim Nudd - 7 hours 44 min ago By Tim Nudd - 1 day 21 hours ago By Amir Farhang - 1 day ...

When it comes to the banner history of Reverse: 1999, it’s a little different when comparing it to more popular gacha games. One differing fact is that the game has a Chinese (CN) version and a ...

Do you have a moment to talk about Hot Wheels collectibles? I'll assume you do if you have already clicked on this story. Mattel's world of tiny cars never rests. There's always something new on ...

That's how fast time flies. I received an interesting email earlier today. It's something the Hot Wheels community has been eagerly waiting for. And no, it's not a new Ferrari casting. That will ...

A selection of die-cast cars are now available at major retailers globally and additional Hot Wheels F1® products will be released throughout 2025 Following the successful launch of the first ...