Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions. As you can see in this example, using Google’s ...

Google’s current ‘AI Mode’ is a fantastic replacement for old-fashioned Google Search. But can the company monetize it ...

Received an email warning about your Fitbit account deletion? There's a good chance it doesn't apply to you, as Google issues ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

Roblox has more daily active users than Steam, sitting pretty at 85 million (versus Steam's 69 million). It's the biggest ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

Four years ago, my colleague Jeremy B. Merrill wrote about Google directing people to websites that tricked small business ...

Ecosia is doing a lot of good for our planet. If you switch to Ecosia, you can make a tangible positive impact on the world.

Spotify's offer makes sense since advertising is key to its revenue. At the same time, not every business has the wherewithal ...

AppLovin presents a high risk/reward opportunity, trading at 36x 2025 earnings with expected 46% growth. Click here to find ...