Marketers have long skirted around the topic of religion because they are scared to open Pandora’s box; however, religion and ...

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

User-Generated Content (UGC) Campaigns have become a powerful marketing strategy. These campaigns encourage ... In this blog, we'll explore 20 brilliant examples of UGC campaigns that went viral and ...

However, did you know a lot of the bots you have been using are actually examples of artificial intelligence? The bot has been designed to mimic human-like responses and perform a variety of tasks.

Mobile apps with a social component such as instant messaging apps, apps for photo and video sharing are good candidates for influencer marketing campaigns, utilities, reference apps aren’t necessary ...

On Tuesday, Jan. 28, Glenmorangie revealed a new campaign for its single malt Scotch ... "The kilt, I thought, looked quite good on me," he said. "It hits a nice point above the knee and I was ...

I took home this lesson — it is never a good time to bow down to a tyrant.” Related Stories News Anthony Mackie & 'Captain America: Brave New World' Director Julius Onah Address Urge To ...

Before the publicity campaign began in earnest, he showed up to a lookalike contest of himself last October, making him appear "down-to-earth," Katharina Stolley, a marketing lecturer specializing ...