However, as technology evolves, user behavior changes, ad fatigue progresses, and the digital landscape shifts, the limitations of MREC become more apparent. One of the major challenges is banner ...

Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included other ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Programmatic advertising is an automated way of purchasing online ad impressions that uses algorithms and user data to accurately hit the target audience. In the conditions of fierce competition and ...

So read the first-ever banner ad, placed by AT&T on HotWired.com ... According to eMarketer, more than 80% of digital display ads are now bought programmatically, cementing its position as the future ...

An end-to-end digital PrEP pathway appeared to improve accessibility, inclusivity, and service satisfaction among LGBTQ+ patients, according to recent findings.