The company behind the box office phenomenon ‘Sound of Freedom’ confirmed during its CinemaCon presentation that it has set a ...

Cinema United CEO asked Hollywood studios for a 45-day theatrical window and marketing for “only in theatres".

MPA CEO Charlie Rivkin had words of solidarity for theater owners at CinemaCon, saying, “We want what you want: great movies ...

Fandango CEO Will McIntosh thinks movie theaters need to embrace innovations in ticketing, loyalty programs and concessions.

Cinema United trade group Chief Executive Michael O'Leary called on studios to extend most films to a 45-day theatrical ...

"Box office success and consumer demand cannot be effectively determined short of a 45-day window," Michael O'Leary said.

There are a lot of ways to assess a movie theater. The beauty of the architecture and its historical significance certainly ...

"Minecraft" movie-themed meals and other goodies are officially available for purchase at McDonald's on April 1.

The experiential economy has had a huge impact on movie marketing, with theaters encouraged to ‘eventise’ films to shift tickets. That means custom drinks at the concessions stand, Barbie boxes and ...

Xgimi is expanding its portable projection ecosystem with the launch of a new Portable Outdoor Screen, a lightweight 70-inch ...

The groundbreaking theater work of Tony Award-winning set designer John Arnone is the focus of “I Am the Space Where I Am,” a new exhibit opening March 27 at Southern Methodist University’s Hamon Arts ...

marking the poorest theater average out of all the top 10 movies. Critically, Last Breath has been a hit too, securing a strong, "certified fresh" rating of 79% from critics on review aggregator ...