The first-ever cereal mascot was created in the late 1800s, and it's not one of the brightly-colored mascots you're likely to see on cereal boxes today.

Pentagram’s Astrid Stavro has created the identity for OffLimits – an all-day adult cereal brand with zombie and rabbit mascots designed by Shepard Fairey’s studio It’s aimed at breakfast food lovers ...

StarKist is not the only brand looking to make use of election-themed marketing. General Mills also ran a campaign to let users elect their favorite cereal mascots to the presidency (see story). Seven ...

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...