Imagine if the crunchy, caramelised texture of a Biscoff biscuit was combined with the creamy, melt-in-your-mouth texture of a Cadbury Dairy Milk block. Well, it’s no longer just something to dream ...

Mayar Talaia, Ahmed El Ruby, Dina Abdel Azzim et al. This case study describes how Mondelez used a cinema-based experiential campaign to drive sales of its Cadbury Dairy Milk Oreo variant in Egypt.

MONDELEZ International (Malaysia), the maker of iconic brands including Cadbury Dairy Milk, Oreo, Jacobs, Belvita and Twisties, has appointed James Kane as managing director for Malaysia. Kane ...