Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

The iPhone 16 Pro Max, released last fall, set a high bar with its stellar performance, impressive battery life, and ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell becomes the default brand, in the sense that it's designed for "play, school and work", thereby replacing the ...