Research indicates that the “sweet spot” of the number of response anchors is about five (Weng, 2004; Nielsen, Makransky, Vang, & Danmeyer, 2017). A five-item scale that assesses a representative ...

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language broadcasting giant whose audiences it measures. Executives at ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

Lina Nielsen, 28, was diagnosed with MS aged 17 and initially believed that her athletics dreams were over due to her lack of education around the chronic disease. Olympic medallist Lina Nielsen ...

Olympic medallist Lina Nielsen is dispelling the misconceptions behind multiple sclerosis with the new MS without Barriers campaign, in a bid to assist others on their own diagnosis journey.

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...

Don Nielsen, 69, of Ashby, MA died on 1/27/2024, after a long battle with his health. He was born in Portland, ME on 10/22/1955 to Mary Conley and Warren Nielsen. He was predeceased by his wife ...

Unnamed sources toll Bloomberg that Nikola is in financial trouble and needs a savior. While a final decision has yet to be made by management, it’s possible the company could be sold ...