Google released the December 2024 core update today. Yes, this new core update is happening a week after the last core update completed. The update will take about two weeks to roll out, Google said.

Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the issue. It ...

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.

Microsoft has officially removed the cache link and cache operator support from Bing Search. This comes after several months of testing, and after Google removed the cache link back in February 2024.

Facebook, Instagram, Threads, and WhatsApp are all experiencing widespread disruptions, impacting advertising.

Google Search Console is rolling out a new date picker for the performance reports. This replaces the old performance report menu, where it showed a date selector, search type, and additional filters.

And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.

Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.