The Al Arabia and Multiply Group MOU will focus on acquisitions, market growth and the integration of advertising technology.

Performance marketing agency Digidarts has entered the Middle East region with plans to offer its services to the UAE, KSA ...

The move signals a shift for the Romans which has operated remotely in the region until now and represents a broader investment in MENA.

Home of performance will develop content strategies and campaigns that highlight Caparol’s legacy, technical expertise and ...

OMO entered the gaming space, with an activation on Roblox, aiming to connect with young adults through gamification and ...

Campaign Middle East rounds up the latest updates on social media, content and streaming platform for the month of March.

The Hanging House's Anam Ahmad explains why storytelling remains a crucial craft that must be continually refined to connect with audiences.

As part of the NFL’s Global Markets Program, the 49ers expand to the UAE in efforts to solidify a reputation as one of the ...

Italian beauty brands are strengthening their presence in the Middle East and North Africa (MENA) region, coming fourth as the largest cosmetic exporter to the UAE. The Italian Trade Agency (ITA) is ...

With MENA’s growing population of approximately 570 million in 2024, there is an increasing recognition of the need to transition to more sustainable practices to ensure the long-term well-being of ...

E& has launched a hyper-targeted digital advertising campaign at Dubai International Airport (DXB), leveraging JCDecaux’s advanced targeting technology to engage travellers in real time. The campaign ...