The Al Arabia and Multiply Group MOU will focus on acquisitions, market growth and the integration of advertising technology.

Performance marketing agency Digidarts has entered the Middle East region with plans to offer its services to the UAE, KSA ...

The move signals a shift for the Romans which has operated remotely in the region until now and represents a broader investment in MENA.

DXTA Technology’s Roy Matta discusses the need to transform digital advertising with social AI and in-game brand engagement.

Home of performance will develop content strategies and campaigns that highlight Caparol’s legacy, technical expertise and ...

OMO entered the gaming space, with an activation on Roblox, aiming to connect with young adults through gamification and ...

Campaign Middle East rounds up the latest updates on social media, content and streaming platform for the month of March.

The Hanging House's Anam Ahmad explains why storytelling remains a crucial craft that must be continually refined to connect with audiences.

As part of the NFL’s Global Markets Program, the 49ers expand to the UAE in efforts to solidify a reputation as one of the ...

ITA's Valerio Soldani speaks on the high demand for luxury and premium beauty products making UAE an ideal market for italian ...

Campaign Middle East speaks with Virgio's Amar Nagaram and Flowwow's Irina Tatarinova on marketing sustainable fashion.