Awkward Ads and Lay's collaborated to launch a campaign titled 'Flavors of Iraq' to introduce the brand's three new flavour ...

The Head of PRCA MENA, Conrad Egbert, writes on how PR agencies should focus on the human experience to power up storytelling ...

A group photograph of the winners at Campaign’s Agency of the Year Middle East Awards held on December 12, 2024. Campaign ...

One of the main reasons for social media is driving Dubai's real estate industry is due to it's ability to target specific ...

VisitBritain, the national tourism agency for Great Britain, has announced the appointment of Mirna Tamimi as Communications ...

Campaign Middle East digs deep into the process of using conversational AI as a marketing tool to drive higher ROAS on ...

With more than 13 years of experience, including four in his current position, George Schempers oversees a team of 18 people ...

With more than 25 years of experience, including four in his current position, Milad Rouhana oversees a team of 45 people at ...

The W Group acquisition of Adlive will expand DXTA’s programmatic portfolio, integrating technologies to support digital ...

The Yango Ads - Landmark Reach partnership will help brands deliver advertisements with precision and impact to targeted ...

Rez will be leading the Interactive, Online and Mobile jury at The One Show, regarded as a prestigious advertising and design ...

Human-centric marketing is the next evolution of digital marketing. It’s about understanding the nuances of human behaviour.