Al Masaood Group’s Marwah Eltom explains how to do automotive influencer marketing in a smarter and more data-driven era.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing ...

The Al Arabia and Multiply Group MOU will focus on acquisitions, market growth and the integration of advertising technology.

Performance marketing agency Digidarts has entered the Middle East region with plans to offer its services to the UAE, KSA ...

DXTA Technology’s Roy Matta discusses the need to transform digital advertising with social AI and in-game brand engagement.

The move signals a shift for the Romans which has operated remotely in the region until now and represents a broader investment in MENA.

UAE-based independent production house,1301 Films is expanding globally with with the appointment of Leslie Lamb as Chief ...

Infront has partnered with F31, helping Middle East brands reach audiences through some of the world's leading sports ...

With the expansion of ArabyAds, VIDAA and Hisense partnership, they are transforming the CTV and Smart TV advertising ...

OSN and WBD will co-produce original content from the MENA region, championing local entertainment and delivering tailored ...

In partnership with Emirati artist Mariam Abbas, Masafi unveils its Ramadan packaging to tell a story of resilience, unity ...