The advertising industry is no stranger to seismic shifts, but the announced merger between Omnicom Group and Interpublic Group (IPG) has seemingly sent shockwaves through an already volatile $772 ...
This merger isn’t just an opportunity for Omnicom and IPG; it’s a wake-up call for the entire industry to reimagine its ...
The Omnicom and Interpublic merger is highly risky, with potential dis-synergies like management distraction, employee and customer churn, and unmet synergy promises. Significant overlap in ...
Top executives from Omnicom Group and Interpublic Group made a case Monday for a proposed merger of ad-industry giants that would create a company that exceeds the size of two main rivals and is ...
Two of global advertising's "Big Four" are setting their rivalry aside in a multibillion-dollar stock-for-stock deal.
Zeta Global’s recent selloff on the Omnicom-Interpublic merger was an overreaction, in my opinion, and could be an opportunity to add more shares of the stock. Zeta has existing relationships ...
The two corporations, which each employ tens of thousands of workers, have projected the merger will result in $700 million in savings. However, questions remain about how those savings will be ...
Omnicom Group agreed to buy Interpublic Group in a deal that will create the world’s largest advertising company with more ...
Omnicom was close to a similarly transformative deal a decade ago when it agreed to a stunning $35bn mega-merger with Publicis Groupe. Announced in July 2013 with a celebratory photo call between ...
If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion in combined revenue. By Erin Griffith and Danielle Kaye Omnicom Group ...