Adland veteran Sandeep Goyal reflects on the three important issues that confront the advertising industry today: global ...
Zeta Global's revenue has been growing organically at a Y/Y rate of around 30% for the last two quarters. Find out why I rate ...
The run up to the Christmas is an odd time in adland. But amongst the lunches, dinners and drinks events, some agencies were hard at work winning new business. So here are the agencies that ran into ...
The megamerger would end the FTSE 100 stalwart's 24-year reign as the world’s largest advertising and public relations group ...
John Wren, who will remain the chairman and CEO of Omnicom, expects the deal to pool complementary data and technology platforms. The merger is also looking to be more competitive with new ...
Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...
Zeta Global's growth is undoubtedly strong, but it is driven more by ARPU-mining of existing clients. Read why I lean towards ...
A continuing trend is the deteriorating trust among advertisers and agencies, particularly on issues related to the advertising supply chain. Advertisers are "designing for greater transparency," and ...
Communications services companies rose as traders bet consolidation in the sector would continue.
Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.
Key takeaways from this article: <li /> The majority of deals are small (firms of less than $6 million), with independent PR ...