Top executives from Omnicom Group and Interpublic Group made a case Monday for a proposed merger of ad-industry giants that would create a company that exceeds the size of two main rivals and is ...

The Omnicom and Interpublic merger is highly risky, with potential dis-synergies like management distraction, employee and customer churn, and unmet synergy promises. Significant overlap in ...

Two of global advertising's "Big Four" are setting their rivalry aside in a multibillion-dollar stock-for-stock deal.

In a joint statement, the companies stated that the merger is expected to generate annual cost synergies of $750 million. The deal is subject to approval by Omnicom and IPG shareholders as well as ...

Omnicom’s proposed deal to take over rival Interpublic is set to form the world’s largest advertising agency should it win ...

WPP, the advertising group, has told its more than 100,000 employees that they will need to return to work in an office at least four days a week, in the latest sign of employers tightening up working ...

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

This merger isn’t just an opportunity for Omnicom and IPG; it’s a wake-up call for the entire industry to reimagine its ...

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Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

The recent announcement of the merger between two American agency giants, Omnicom Group and Interpublic Group (IPG), marks a ...