Nike will continue to be the exclusive uniform provider for the National Football League through 2038, a position it has held since 2012. The deal comes after the NFL briefly held talks with other bidders competing for the agreement.

After taking offers from other apparel providers, the NFL and Nike have decided to extend their partnership. The league announced on Wednesday a

With the original contract set to expire in 2027, the new 10-year extension means their partnership will last through 2038. Nike has exclusively provided all uniforms and sideline, practice, and baselayer apparel for all 32 NFL teams since 2012.