Will the Omnicom-IPG Merger Deliver What the Ad World Needs?
This merger isn’t just an opportunity for Omnicom and IPG; it’s a wake-up call for the entire industry to reimagine its ...
Exchange 4 Media12d
Ad land: Omnicom leads globally, IPG stands tall in India
The contrasting scales of Omnicom & IPG groups in India versus their global performance highlights that India’s unique market requires tailored approaches that go beyond global playbooks ...
The Drum29d
What you need to know about Omnicom’s acquisition of Interpublic
The biggest shake-up in the advertising agency landscape in decades is upon us as Omnicom announces the acquisition of IPG. Omnicom boss John Wren with IPG counterpart Philippe Krakowsky / Omnicom ...
B and T26d
Omnicom To Acquire IPG
It’s official—Omnicom has announced that it will acquire IPG, subject to regulatory approval. It will be an all-stock transaction with IPG shareholders receiving 0.344 Omnicom shares for each ...
The Financial Express23d
Omnicom-IPG Merger: What do they stand to gain or lose?
The advertising industry is no stranger to seismic shifts, but the announced merger between Omnicom Group and Interpublic Group (IPG) has seemingly sent shockwaves through an already volatile $772 ...
Exchange 4 Media11d
Why Omnicom's acquisition of IPG won’t disrupt India’s media planning hierarchy?
The recent announcement of the merger between two American agency giants, Omnicom Group and Interpublic Group (IPG), marks a ...
Business Insider27d
What the Omnicom-IPG deal means for workers across the global ad industry
Industry insiders shared their thoughts with Business Insider on how the merger could impact individual workers at Omnicom and IPG, as well as in the industry at large. They said ad industry ...
Can Omnicom & IPG clients resist the itch to pitch?
Will the fallout from the mega-merger put agencies into ‘pitch mode’ in 2025 as unsettled Omnicom and IPG clients look for ...
Business Insider26d
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The US ad industry has barely grown over the past few years. By combining, Omnicom and IPG are looking to ensure their survival. Some industry insiders think that the Omnicom-IPG tie-up is just ...
Campaign Asia26d
Adland reacts to Omnicom-IPG mega-merger
Madison Avenue's tectonic plates shifted as Omnicom and Interpublic Group (IPG) announced a game-changing merger last night (December 9), forging what is set to become the world's largest advertising ...
Which Agencies Went Into Chrissie On A High?
The run up to the Christmas is an odd time in adland. But amongst the lunches, dinners and drinks events, some agencies were hard at work winning new business. So here are the agencies that ran into ...
Campaign Asia20d
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
I first heard unsubstantiated chatter that IPG had reached out to Omnicom about a deal at the end of 2023 but the two US companies insisted to Campaign it was not true. Omnicom was in the final stages ...