Will the new sheriff in town have answers? The recent announcement of the Omnicom-IPG merger, poised to create the world’s largest agency ecosystem, has generated buzz in the advertising and ...

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

The megamerger would end the FTSE 100 stalwart's 24-year reign as the world’s largest advertising and public relations group ...

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...

Zeta Global's revenue has been growing organically at a Y/Y rate of around 30% for the last two quarters. Find out why I rate ...

“In 2025, expect AI, fueled by new GenAI-enabled capabilities, to chip away at gains in efficiency, accuracy, and speed ...