Most so-called "viral" campaigns are made up of both viral and non-viral components ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing ...

That’s exactly what happened with 437, the activewear brand that took a social media sensation and turned it into a ...

The Razavi Law Group (RLG) has set a new benchmark in the legal world with its groundbreaking marketing campaign, featuring a mix of viral videos, high-impact billboard and bus ads, and an ...

In today's fiercely competitive marketplace, embracing innovative marketing strategies is essential for expanding reach and ...

The same goes for viral marketing efforts, so think of your viral marketing campaigns in much the same way. Many will be duds that won't spark any interest; a few will generate some notice and ...

Viewers appear to have debunked a viral video which shows Drake throwing a slider at a drone in his penthouse in Sydney, ...

Appropriately dubbed NikeSKIMS, the company will bring Kardashian's namesake brand permanently into the activewear industry.

Why do you think Duo died? Duolingo has killed its mascot in a new marketing stunt, but it's brought out the worst in brands.

Duolingo Owl Dies refers to a promotional campaign and viral marketing stunt by the language-learning app Duolingo, which ...