Hollywood's top lobbyists used CinemaCon to push for longer theatrical windows and a federal film tax incentive.
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In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.
After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon. “Cinema United is a celebration of who we are ...
The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. Coverage and analysis ...
But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be known as Cinema United, president and CEO Michael O’Leary told The ...
For 60 years, the National Association of Theatre ... the United States and around the world, O’Leary said. “The headquarters of our biggest members are not in Los Angeles or New York.