It’s one thing to control the pace of play on ice, another entirely to govern the speed and direction of the sport.

LA Galaxy, champions of North America's Major League Soccer, have struck a significant commercial deal with the Royal Bank of ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Winning still has plenty of perks on the PGA Tour, from a two-year exemption to invitations to the Masters and the PGA ...

The Gillette logo will replace that of UnitedHealthcare, which became the Revolution’s first (and to date only) ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

The Worcester Railers announced the team will rebrand itself as the Monkey Wrenches for a pair of promotional weekend events ...

The VPL-XW6100ES is the new model in the brand’s line-up of high-end home cinema projectors, and is available now in a choice ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

After multiple delays, Sega has announced the inevitable: there will be no Football Manager 25 and the entire game has been cancelled. Although the good news is that there will be a Football Manager ...

Super Bowl LIX will feature a logo created by a local New Orleans artist, a first for the NFL, and how that affects how much ...