Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

The Louisville Bats launched a new secondary logo last month ahead of the team's 25th season of baseball at Louisville ...

Saturday marked the 29-year anniversary of the Baltimore Ravens’ birth. With 2025 marking their 30th season, the AFC North club released an epic 30-year anniversary logo that includes references to ...

The Utah Hockey Club filed a trademark extension for the name Mammoth. A Deseret News poll found Utahns favor the name ...

It appears that the Duke Blue Devils are not happy with hit show using their likeness, A typical Duke response.

Bethel native Jasmine Maietta got the ball rolling as founder of Round21, a lifestyle brand the combines arts and sports.

Minor League Baseball enters its first season with European workwear leader STRAUSS as the Official Workwear Partner of MiLB.

New York Rangers forward Vincent Trocheck’s wife, Hillary, runs her own sports apparel brand, Statement Threads.

The government have been urged to hands-off from sports management to enable Nigeria benefit from sports merchandising. This ...

Edmonton Oilers captain Connor McDavid’s wife, Lauren Kyle, launched her sportswear brand, Sports Club Atelier, last year in December.

Melbourne’s creative landscape is no stranger to agency launches, but few arrive with as much conviction as StudioFMRG. More ...

O2, in partnership with its global creative agency VCCP, has unveiled a new brand platform and positioning, centered around connecting customers with life’s most exciting moments. The platform reinfor ...